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The history and people behind Wide Ideas

#1 software for Flexible Idea Management

About Us

illustration of it department happy integrating open innovation software into their existing infrastructure

Located in a scenic mountain range in Sweden, Åre may appear to be a small town but it has big ambitions. It is considered one of the top 10 ski resorts globally and has held the Alpine World Championships multiple times.

Åre is renowned for great skiing, biking and hiking, but it also contains a vibrant start-up community of businesses, and this is where Wide Ideas began its inspiring journey in 2011.

We started the company with a clear vision to help companies worldwide to unleash their collective creativity by including all employees in the process of capturing needs and ideas that can lead to new innovations. Today, having worked with some amazing customers like Axel Johnson, Ricoh, and Thomas Cook, our passion for helping companies leverage the collective intelligence of their workforce continues to intensify.

Jakob Lindvall

CEO, Wide Ideas

Our relationship with Microsoft

We have a close working relationship with Microsoft including using their Azure Cloud services for speed and security.

It is this relationship that makes Wide Ideas a very attractive value proposition for companies already using Microsoft 365 and looking to enhance their digital workplace to include generating and managing ideas.

We have achieved the rare status of both Silver Partner AND approved as a Co-Sell Partner with Microsoft.

Our Mission

We are passionate about innovation – the people that create the ideas and the technology to manage the process. The innovations that make a real difference happen when you remove all the barriers for the right people to crowdsource.

Our mission is to make innovation more easily accessible to anyone through their existing Microsoft 365 digital workplace.

And of course to continue to be the #1 software solution for Flexible Idea Management.

The Leadership Team

Inspiration | Passion | Technology

Photo profile of Jakob Lindvall, CEO of Wide Ideas
Jakob Lindvall
Co-founder & CEO

Combining his love for AI technology, passion for idea management, and 15+ years of experience as CEO of various companies, Jakob oversees the business planning and strategic direction for the company.

Photo profile of Åse Lindvall, Co-Founder & Global Sales EVP of Wide Ideas
Åse Angland Lindvall
Co-founder & Global Sales EVP

With relentless energy and unrivalled vision for helping companies to be successful, a core skill she gained at her time at E.ON and Ericsson, Åse helps companies understand the need for idea management.

Photo profile of Carolina Johansson, Head of Product Development of Wide Ideas
Carolina Johansson
Head of Product Development

With 9+ years of digital design experience, and an unwavering belief in the collaboration of a company’s employees as the driver to be innovative, Carolina aligns the development of the product with the business needs.

Photo profile of Catarina Ström, Customer Services Manager of Wide Ideas
Caterina Ström
Customer Success Manager

With 10+ years of dedication and passion for improving the end-user experience and delivering customer success, Catarina focuses on making innovation a natural part of the customers everyday digital workplace.

Meet the Team

We have an incredibly talented group of people at Wide Ideas who show great passion for their work. But they also know how to have fun too.

Check out our ‘Meet the Team” series where employees are sharing 60-second videos about themselves.

Photo profile of Åse Lindvall, Co-Founder & Global Sales EVP of Wide Ideas
Åse Angland Lindvall
Co-Founder & Global Sales EVP
Photo profile of Catarina Ström, Customer Services Manager of Wide Ideas
Caterina Ström
Customer Success Manager
Photo profile of Carolina Johansson, Head of Product Development of Wide Ideas
Carolina Johansson
Head of Product Development
Profile image of Linda Månsson, a developer for Wide Ideas
Linda Månsson
Product Developer

How to Contact Us

Sales Enquiries

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Tel: +46 70 601 01 81

Demo Request

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General Enquiries

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Customer Services

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+ 46 70 647 11 80

Global Headquarters

Kurortsvägen 20,
837 52 Åre, Sweden

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