About The Company

Our Story

Located in a scenic mountain range in Sweden, Åre may appear to be small town but it has big ambitions. In 2008 it was appointed as one of the top 10 ski resorts in the world, and has held the Alpine World Championships multiple times and will again in 2019. Åre is reknowned for its tourism, but it also contains a vibrant start-up community of businesses and is where Wide Ideas began its inspiring journey in 2011. Seven years on, having worked with some amazing customers like Axel Johnson, Ricoh, and Thomas Cook, our passion for helping companies leverage the collective intelligence of its workforce continues to intensify. We have a close partnership with Microsoft and make use of their Azure Cloud services for speed and security. It is this partnership that makes Wide Ideas a very attract proposition for those companies already using Office 365, looking to add innovation as an every business activity to the modern workplace.

Meet the Management 

Inspiration | Passion | Technology

Jakob Lindvall

Co-founder & CEO

Combining his love for AI technology, passion for idea management, and 15+ years of experience as CEO of various companies, Jakob oversees the business planning, and strategic direction for the company.

I love the exciting feeling of seeing big ideas created, and the rewards that follow when they are turned into reality.

Åse Angland Lindvall

Co-founder & Global Sales EVP

With relentless energy and unrivalled vision for helping companies to be successful, a core skill she gained at her time at E.ON and Ericsson, Åse helps companies understand the need for idea management.

Organisations that leverage the collective intelligence of all their employees are more likely to understand their customers needs.

Per Skyttvall

Chairman of the board

An Investment Manager at Acacia Asset Management, and a board member of both Nextory and Pangara, Per is very well suited to chair the Wide Ideas board. His strategic focus and broad industry background as previous CEO of Zenterio and VP for Global Strategic Partnerships at Motorola, will be invaluable to grow the business.

Ulrika Viklund

Member of the Board

A serial entrepreneur and leader with a visionary mind specialising in the digital industry, Ulrika brings knowledge and experience to the Wide Ideas board. Current roles include co-founder of House Be and the Spira Globalt Network, board member of Stillfront Group and E14 Invest and was previously with Spotify.

Catarina Ström

Customer Success Manager

With 10+ years of dedication and passion for improving the end-user experience and delivering customer success, Catarina focuses on making innovation a natural part of the customers everyday digital workplace.

To have the opportunity to follow the customer in their development and growth journey gives me passion and energy in my work.

Carolina Johansson

Head of Product Development

With 9+ years of digital design experience, and an unwavering belief in the collaboration of a company’s employees as the driver to be innovative, Carolina aligns the development of the product with the business needs.

Innovation is such a fascinating area to work in. You never know what tomorrow will bring, but it always seems to surprise you.

Ola Lidmark Eriksson


With many years of experience designing and building digital tools, specialising in machine learning and data analytics, Ola brings great knowledge and a fresh perspective as Chief Technical Officer.

By integrating Wide Ideas in O365, enterprises can increase their innovation power by using the creative potential of their workforce for innovative ideas and the development of new business models.

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