Innovation is a driving force for modern companies that can propel them into the future. It can offer up creative solutions, as well as lead to new and exciting opportunities. However, idea-sharing is not always that simple. In fact, there are several limitations to common brainstorming techniques that can be helped along with a modern solution. In this post, we will discuss how idea-sharing has evolved with digital transformation and what the future of innovation looks like.
How Innovation Has Evolved with Digital Transformation
The Limitations of Traditional Brainstorming
For years, companies have relied on traditional brainstorming methods. More often than not, innovative practices have been the brainchild of a small group of people. As creative and clever as those people might be, limiting brainstorming sessions to those that can fit in a conference room is not ideal for true idea-sharing. It lacks diversity, which means the best ideas might never be heard.
With traditional brainstorming sessions, there is another physical limitation beyond room size: notation. We have all been a part of brainstorming sessions involving a whiteboard or sticky notes. More often than not, jotting down notes becomes the work of one person. This individual is stuck trying to capture the ideas of those around them in real-time. This often leads to them oversimplifying the ideas or interpreting them incorrectly. Unfortunately, in many cases, the concept of the original idea is lost completely. Digital transformation has changed how we approach innovation forever in a very positive way.
The Positive Impacts of Digital Platforms on Brainstorming
Digital transformation has created new online platforms evolving how we do traditional brainstorming as they widen the audience that is available to participate in innovation. Using the right tools, idea-sharing can move from a few people in a room to an entire organisation. It allows more people to be a part of the discussion, enabling far more ideas to be shared. By widening a brainstorming session, it becomes easier to find the right idea instead of just the best one available.
In addition to enabling more voices to be heard, digital platforms make it easy to capture ideas. By directly reaching the individuals, the proper notation is easy. Everyone can share their idea in their own words.
However, what makes digital platforms so powerful is not simply the ability to reach more people. These platforms can also help to maintain momentum. For so many brainstorming sessions, the power of the session is lost the moment the team leaves the room. This can prevent opportunities for further idea development. Since digital platforms are always available and accessible, it is easier to keep that momentum going. Instead of simply holding out for the next meeting or worrying about it later, group members can easily add to ideas or share thoughts in real-time. This makes it easy to keep brainstorming sessions alive and active. More time spent brainstorming can help to evolve ideas like never before.
Why Idea Management Software Needs to Integrate with Existing Digital Tools
Digital transformation has brought us tools like idea management software to aid the innovation process and is quickly becoming a core focus for businesses and creatives alike. We all benefit from having a dedicated space that allows us to capture our ideas and jot down our thoughts. But, there is always the problem of limiting users to one single platform. For this reason, many idea management software options are offering more effective integration with commonly used business tools, like Microsoft Teams.
Idea platforms that integrate with existing systems provide distinct benefits for users. It gives them the ability to work in a way that is more comfortable for them. This phase of ideation evolution makes it easier for everyone to work more seamlessly together. It also avoids jumping between systems, preserving more from each brainstorming session. It is this transformation to integrated digital platforms that have evolved innovation to the next level of finding solutions to business challenges.
Innovate through Microsoft Teams
Encourage your employees to share ideas through the digital tools they use every day.
Making idea-sharing Easy
At the end of the day, encouraging idea-sharing is all about accessibility. By making it possible for those involved to share their thoughts and see what others are coming up with, we make it easier to contribute. When we provide those same people with tools that they are comfortable with—tools that allow them to get their ideas down the right way—we support their commitment to brainstorming. When we support idea-sharing on an individual level, it only becomes that much easier to get incredible solutions.
Supporting innovation in the digital age has never been easier, and it is getting easier every single day. Through openness and supportive tools, innovation will continue to evolve until it looks completely different—and that is a really good thing. The future of innovation is bright, and it is all falling to powerful digital platforms to make it more impactful than ever before. In recent years, the path to innovation has changed and it will do so again. For now, we can all aim to look towards the right people with the right tools to come up with the best solutions.