Building An Innovation Culture: 3 Key Values

Mar 4

No matter how good the software, building an innovation culture is essential for any organisation serious about idea management.

But building an innovation culture can be challenging, especially when needing to deliver sustainable and continuous innovation. So to help you, I have put together what I think are the 3 key values for building an innovation culture that compliment any innovation platform.

Diversity can open up your company and give all employees the opportunity to be a part of the journey. As a result, you may be able to develop new services, products or even internal operations. This includes employees from different countries, departments and even markets.

– extract from my video blog

How Diversity Can Drive Innovation is a great and insightful article from the Harvard Business Review (HBR) group. It was this article consequently, that became the cornerstone for this video blog. HBR research shows that companies with diversity are 45% more likely to report growth in market share. In addition, 70% of companies are more likely to report that the firm captured a new market. This is why Wide Ideas puts diversity as one of the key values for building an innovation culture.

So, sit back with your favourite beverage in hand and listen to me for the next 4 minutes. Because I want to tell you what the other key values are for building an innovation culture.

Related reading…

Which innovation category does your company align to?

Continuing the theme of diversity, check out Inclusive culture is essential for continuous innovation article. Do you know which of the 3 categories your company belongs to?


Åse Angland Lindvall

Åse Angland Lindvall


With relentless energy and an unrivalled vision for helping companies to be successful, a core skill she gained at her time at E.ON and Ericsson, Åse helps companies understand the need for continuous innovation.

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